DIVOS is Cast as “Alex” - Shift Crawl’s Assistant & HR Manager
Local Los Angeles drag artist, DIVOS, was selected by Brooke Berry, Snapchat’s Head of Creator Development, to be the on screen Shift Crawl Assistant. An integral part of the content, DIVOS offers comedic relieve with her quick wit and remarkable improvisational skills to help the creators and attendees feel more comfortable engaging with and enjoying the Shift Crawl experience. DIVOS has collaborated with established reality talent including Netflix’s Chloe Veitch and Love Island’s Pepe Garcia to create iconic viral moments.
Shift Crawl Is Redefining Community, Connection, and Creator Culture in Los Angeles
In the city where content is king and every hour is golden, a fresh new concept is flipping the script on what it means to show up, connect, and belong. Shift Crawl is Los Angeles's answer to the growing loneliness epidemic, offering an alternative to club culture and social isolation by turning restaurants, bars, and shops into community-powered stages.
But this isn't just another influencer event — it's something radically more grounded. At Shift Crawl, creators and reality stars aren't just attending. They're clocking in. From Harry Jowsey and Christine Obanor to AdamW, Gianni Paolo, and Zay Wilson, high-profile personalities work real shifts behind the bar, counter, or cafe register — and fans don't just scroll, they pull up in person to hang out.
A Shift Toward Something Bigger
Born in Los Angeles and founded by Snapchat executive and community architect Brooke Berry, Shift Crawl isn't just an event — it's a movement. Rooted in the belief that friendship shouldn't stop after college and creators deserve more meaningful platforms than the algorithm can offer, Shift Crawl is rewriting the rules of social interaction.
Whether you're neurodivergent, new in town, burnt out on dating apps, or tired of trying to make real friends through a screen, Shift Crawl makes space for you. The event structure is simple: creators clock in at real venues, and fans clock out of the digital world to experience something authentic. It's structured like a shift, but feels like a block party — low-stakes, high-impact, and deeply human.
In a recent installment at The Woodman in Sherman Oaks, Shift Crawl drew a packed house with nothing more than a flyer and a vibe. No big sponsors, no influencer glam squads - just creators behind the bar, fans walking in solo, and new friendships born on the spot.